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Recruiting Communication Resources

What to Include in a Football Recruiting Message

A good recruiting message should make the important information easy to find. Coaches should be able to quickly identify the athlete, position, graduation year, school, film, and reason for reaching out without digging through a long paragraph.

Make the Important Information Easy to Find

A football recruiting message should help a coach quickly understand who the athlete is and where to find the film.


The message does not need to include every detail about your football career.


Focus on the information that gives the coach useful context.


Basic Athlete Information

Include:

  • Full name

  • Position

  • Graduation year

  • High school and state

  • Height and weight

If you play multiple positions, lead with the position or role most relevant to the program you are contacting.


Keep your information current and accurate.


Include a Direct Film Link

Make your film easy to access.


Include a direct link instead of expecting the coach to search through your social profile or other pages to find it.

Before sending, check that:

  • The link works

  • The film is current

  • You are easy to identify

  • The footage reflects your current position or role

One useful, current film link is usually better than several links with no explanation.


Add Relevant Football Information

You can include football information that helps explain your current role or production.


That may include:

  • Current season statistics

  • Verified awards or honors

  • Starting experience

  • Captain or leadership responsibilities

  • Position or role changes

  • Relevant verified testing or camp information

  • Keep this information factual.

You do not need to describe yourself as elite or explain why every statistic is impressive.


Include Academic Information When Relevant

Football is only part of the college decision.


Useful academic information may include:

  • GPA

  • Academic honors

  • Test scores when relevant

  • Intended academic interests when they relate to the school

Accurate academic information can give the program additional context about the athlete.


Give Context for an Update

Not every recruiting message is a first introduction.


If you are contacting a coach again, explain what has changed.


That might include:

  • New game film

  • Updated statistics

  • New height or weight

  • An award or academic achievement

  • A camp or upcoming visit

  • A new position or expanded role

  • Updated season information

Give the coach a clear reason to take another look.


Make Contact Information Easy to Find

If the coach wants to continue the conversation, make that next step simple.


Useful contact information may include:

  • Athlete email

  • Parent or guardian contact

  • Social media handle

  • High school coach contact information

Make sure the information is current.


What You Can Leave Out

More information does not automatically make a better message.


You generally do not need:

  • A long biography

  • Every statistic from every season

  • A complete list of every camp attended

  • Unverified claims

  • Long descriptions of your own ability

  • Several outdated film links

The goal is to provide useful information without burying the coach in details.


Where SAS Can Help

SAS helps organize verified athlete information alongside the athlete’s film evaluation and supporting materials.


Depending on the service, that may include an Athlete Spotlight page, written evaluation, athlete graphics, verified achievements, film observations, and visibility support.


These materials can give athletes and families organized information to reference and share during communication with programs.


SAS does not guarantee coach responses, interest, offers, scholarships, or recruiting outcomes.


Quick Message Checklist

Before sending, make sure the coach can easily find:

  • Your name

  • Position and graduation year

  • High school and state

  • Current measurables

  • Direct film link

  • Relevant football information

  • Relevant academic information

  • Current contact information

The message does not need to contain everything about the athlete.


It needs to provide the right information and make the next step easy.

Give Coaches Better Context for Your Film

An SAS Film Evaluation can help identify the traits and details showing up on your tape and give you stronger information to use when presenting yourself.

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