Recruiting Communication Resources
What to Include in a Football Recruiting Message
A good recruiting message should make the important information easy to find. Coaches should be able to quickly identify the athlete, position, graduation year, school, film, and reason for reaching out without digging through a long paragraph.
Make the Important Information Easy to Find
A football recruiting message should help a coach quickly understand who the athlete is and where to find the film.
The message does not need to include every detail about your football career.
Focus on the information that gives the coach useful context.
Basic Athlete Information
Include:
Full name
Position
Graduation year
High school and state
Height and weight
If you play multiple positions, lead with the position or role most relevant to the program you are contacting.
Keep your information current and accurate.
Include a Direct Film Link
Make your film easy to access.
Include a direct link instead of expecting the coach to search through your social profile or other pages to find it.
Before sending, check that:
The link works
The film is current
You are easy to identify
The footage reflects your current position or role
One useful, current film link is usually better than several links with no explanation.
Add Relevant Football Information
You can include football information that helps explain your current role or production.
That may include:
Current season statistics
Verified awards or honors
Starting experience
Captain or leadership responsibilities
Position or role changes
Relevant verified testing or camp information
Keep this information factual.
You do not need to describe yourself as elite or explain why every statistic is impressive.
Include Academic Information When Relevant
Football is only part of the college decision.
Useful academic information may include:
GPA
Academic honors
Test scores when relevant
Intended academic interests when they relate to the school
Accurate academic information can give the program additional context about the athlete.
Give Context for an Update
Not every recruiting message is a first introduction.
If you are contacting a coach again, explain what has changed.
That might include:
New game film
Updated statistics
New height or weight
An award or academic achievement
A camp or upcoming visit
A new position or expanded role
Updated season information
Give the coach a clear reason to take another look.
Make Contact Information Easy to Find
If the coach wants to continue the conversation, make that next step simple.
Useful contact information may include:
Athlete email
Parent or guardian contact
Social media handle
High school coach contact information
Make sure the information is current.
What You Can Leave Out
More information does not automatically make a better message.
You generally do not need:
A long biography
Every statistic from every season
A complete list of every camp attended
Unverified claims
Long descriptions of your own ability
Several outdated film links
The goal is to provide useful information without burying the coach in details.
Where SAS Can Help
SAS helps organize verified athlete information alongside the athlete’s film evaluation and supporting materials.
Depending on the service, that may include an Athlete Spotlight page, written evaluation, athlete graphics, verified achievements, film observations, and visibility support.
These materials can give athletes and families organized information to reference and share during communication with programs.
SAS does not guarantee coach responses, interest, offers, scholarships, or recruiting outcomes.
Quick Message Checklist
Before sending, make sure the coach can easily find:
Your name
Position and graduation year
High school and state
Current measurables
Direct film link
Relevant football information
Relevant academic information
Current contact information
The message does not need to contain everything about the athlete.
It needs to provide the right information and make the next step easy.
Give Coaches Better Context for Your Film
An SAS Film Evaluation can help identify the traits and details showing up on your tape and give you stronger information to use when presenting yourself.
